Channel One

Alloy Media and Marketing is one of the largest targeted media companies. With a large focus on youth and young adult market, their projects are time sensitive and specific. The Channel One division has a complex array of print needs to communicate with both trade show visitors and educational facilities across the U.S.

project goals
1) To manage and maintain consistency of our identity while giving each department the freedom and ease of independently ordering based on their own particular needs.

2) To create and executive sales and service print campaigns to inspire and motivate each recipient to fully utilize Channel One's award-winning content and equipment offerings.

items produced
stationery, business cards, envelopes, shipping labels, tradeshow booths and panels, brochures, presentation folders, newsletters, promotional products, apparel and more.

solution
Blue Moon is very customer oriented, and over time, actually is viewed by clients as part of an extended family of business resources. Blue Moon continually strives to not only understand client needs, but to anticipate them.

Blue Moon is equipped to meet the intense needs of this vibrant client, from handling Channel One's printing and fulfillment to organizing their inventory and even interacting with key clients whenever the situation demands.

To solve the departmental ordering of identity pieces (business cards, stationery, etc), Blue Moon set up a custom online ordering site that's password protected and easy to use.

To solve the need to create cost-effective sales materials, Blue Moon secured the services of a talented freelance designer to help Channel One craft their messages. Then, this collaborative group effort is brought to vibrant life by making just the right print decisions prior to press.